The feeling of Occult symbols without subscribing to any in particular. Hilma af Klint was very much infliuenced by these symbols as well as a practicing occultist. Hilma and her group called the "five" took part in 100s of seances. She practiced seances, was told by a higher power to paint and when on to continue for 12 years.....
Using an old church in Beacon, NY.
Art Direction
Branding
Tone of Voice
Mysterious
Experimental
Provocative
Confident
Hypnotic
Summary
The Staats Ballett Berlin's outdoor design serves as an innovative awareness campaign, targeting younger audiences who struggle to find free time for ballet in their busy schedules. Employing a to-do list template injects humor and relatability into the design, capturing attention with its familiar format. The juxtaposition of jam-packed tasks on the left side and the simplicity and beauty of ballet on the right creates a striking visual contrast. Furthermore, the gradual shift in colors from left to right, becoming darker, cleverly suggests that the moments of leisure are often found during nighttime hours, aligning with the target audience's lifestyle. This thoughtful design strategy not only engages viewers but also encourages them to reconsider ballet as a worthwhile pursuit amidst their hectic lives.
My Role
Marketing ideation
Marketing campaign
Poster design
Keywords
Confident
Relatable
Bold
