The feeling of Occult symbols without subscribing to any in particular. Hilma af Klint was very much infliuenced by these symbols as well as a practicing occultist. Hilma and her group called the "five" took part in 100s of seances. She practiced seances, was told by a higher power to paint and when on to continue for 12 years.....
Using an old church in Beacon, NY.
Art Direction
Branding
Tone of Voice
Mysterious
Experimental
Provocative
Confident
Hypnotic
Summary
The design for the English National Ballet humorously portrays a relatable character navigating everyday scenarios, from disrupting a dinner party to balancing amidst office documents and biking through morning traffic. The character was inspired by English National Ballet's "Carmen." This innovative approach diverges from traditional ballet marketing, offering a refreshing perspective that resonates with a younger, contemporary audience. By depicting scenes from modern life, the poster creates an immediate connection with viewers, inviting them to explore ballet through a lens that feels relevant and relatable. This deliberate choice not only breathes new life into ballet advertising but also piques the interest of a diverse audience, fostering a deeper appreciation for the art form.
My Role
Concept
Character design
Marketing ideation
Marketing campaign
Poster design
Keywords
Humorous
Confident
Relatable
Playful
