Fellow
Summary
Fellow is a company focused on sleeping well based on science. Simple, natural ingredients, synthesized into a colorful, water-soluble pill that offers consumers a whole new way to fall asleep. Taking focus in the beauty industry with one simple idea. Good sleep equates to a better overall well being, both physically and mentally. 

My Role
Naming
Brand Strategy
Tone of Voice
Art Direction
Copywriting
Keywords
Accessible
Minimal
Light
Fellow
Sleep is beauty.
‍‍‍

Taking focus in the beauty industry with one simple idea. Good sleep equates to a better overall well being, both physically and mentally. 
Sleep More.

Staying in the realm of wellness. Sleep is more is for customers who are currently physically active, and those who wish to be more. Utilizing simple GIFS, the campaign is able to be displayed effectively both digitally and in print.
Taking focus in the beauty industry with one simple idea. Good sleep equates to a better overall well being, both physically and mentally. 
All shapes and sizes.

Using custom molds we were able to design unique shapes for Fellow's dissolvables.