Bruhn Brothers is a family business with a serious commitment to wholesaling vegan food without the attitude.Bruhn Brothers' competitors, Sysco, US Foods, Baldor, etc... primarily focused on the diversification of their products as their differentiation.
I wanted to focus more on the why and the who of the brand. The solution I found was to focus on the family's quirkiness without saying it. Illustrations and punchy colors easily lent themselves as the final solution.
Tone of Voice
Copyright Harrison Bruhn, 2022