Bruhn Brothers

Summary
‍Bruhn Brothers is a family business with a serious commitment to wholesaling vegan food without the attitude.Bruhn Brothers' competitors, Sysco, US Foods, Baldor, etc... primarily focused on the diversification of their products as their differentiation.

I wanted to focus more on the why and the who of the brand. The solution I found was to focus on the family's quirkiness without saying it. Illustrations and punchy colors easily lent themselves as the final solution.

My Role
Naming
Brand Strategy
Tone of Voice
Art Direction
Copywriting

Keywords
Humorous
Playful

Bruhn Brothers Summary

Bruhn Brothers is a family business with a serious commitment to wholesaling vegan food without the attitude.Bruhn Brothers' competitors, Sysco, US Foods, Baldor, etc... primarily focused on the diversification of their products as their differentiation.

I wanted to focus more on the why and the who of the brand. The solution I found was to focus on the family's quirkiness without saying it. Illustrations and punchy colors easily lent themselves as the final solution.

Harrison Bruhn